![]() I don't think I would call it a Vienna lager, but then again back in the day the words "lager beer" would have sufficed (or "Brooklyn Lager Beer" for that matter), unless the brewery wanted to explicitly associate the beer with a particular type of lager beer, of which Vienna lager would certainly be the logical choice to go with, even with the dry-hopping (which one could perhaps simply put down as an American touch). Without the onion aroma it's a tasty lager beer. They definitely smell American and reminds me of a mild APA or other lager beers dry hopped with American hops. It is definitely hop aromatic, this capped empty bottle has been sitting since the 22nd and you can still clearly smell the hops. DB Vienna Lager Jack Daniel’s Tito’s Vodka Malibu Rum (There are no tastings at the 5. I have had an unfavorable view of it in the past since I've at times picked up on a noticable oniony smell, this bottle didn't have that thankfully. I focused on keeping the palette warm and inviting and really pushed into the golden yellows and caramel colors their lager evoked.I bought a bottle of Brooklyn lager about a week ago and checked the bottle since I had heard they were going to brew it in Sweden at Carlsberg Sweden's brewery and sure enough it now says so on the label. I opted to make the fire pit the center of focus with all the hills, mountains, and tree lines rolling into the center of the composition, creating a nicely framed space in the sky for their logo to shine. If they don't go with you, you'll know you did your best and your look simply wasn't what they were after. If they go with you, it’s because your voice is the one they want. Since then, we’ve continued to brew award-winning beers that we’re proud of, as well as share our beers with more beer friends than ever before Quite simply, we exist for one thing: To bring the people together in the great outdoors. Stylize! Let the personality of your work shine! Don't try to guess what you think they want to see, simply give them the work that best represents what you're able to do and the unique way you’re able to do it. In 2016 Devils Backbone Brewing Company was acquired by Anheuser-Busch. If you're doing an art test, do everything you can to put 100% of your unique artistic voice into the piece. 3 Komercyjne przykady Wiedeskie Aromat Umiarkowanie bogaty aromat sodów niemieckich (wiedeskiego i/lub monachijskiego). While this doesn’t get into pricing (which can definitely play a factor), it does cover something I believe is very important. 2 The term 'lager' comes from the German for 'storage', as the beer was stored before drinking, traditionally in the same. Pale lager is the most widely consumed and commercially available style of beer. I was given a basic brief which would have me reimagining the Vienna Lager label, sticking close to the old label’s color palette but creating a dramatic scene with a firepit in front of rolling hills and mountains with the hint of covered patio structures in the distance.Īrt Testing Advice: I haven’t come across a lot of helpful information pertaining to art tests so I thought I’d share a quick tip which you may or may not find helpful. Lager ( / lr /) is a type of beer which has been brewed and conditioned at low temperature. For a rebrand of a brewery which is about to take it’s beers all across the United States, however, Okay Yellow and DB Brewing wanted to make sure they found just the right look. VIENNA LAGER Vienna Lager Devils Backbone Brewing Company ( Roseland, Virginia ) ABV : 5.2 Devils Backbone's. It’s not often I participate in art tests for projects simply because not every project I work on has a scale large enough to warrant multiple explorations from multiple illustrators. Without further ado, let’s dive into the world of craft brewery illustration! ![]() I’ve been chomping at the bit to put a big process post together for this one which includes the breakdown of 5 labels as well as an art test. Be sure to check out all the packaging which was art directed and designed by Dustin Artz. Massive thanks to the folks at DB Brewing and the folks at Okay Yellow for the opportunity. Characteristics: Malty, crisp, toasty, earthy, medium-bodied. The project afforded me the opportunity to work with a lot of great people to solve some intriguing composition challenges with illustrations which would showcase various outdoor scenes for each label. ![]() This year I had the incredibly good fortune of working with Virginia based Devils Backbone Brewing Company and Okay Yellow on a complete rebrand of a handful of their craft beer labels.
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